About Us

Whiskin Spirits (P) Ltd. is a young professionally managed company and one of the fastest growing spirits manufacturer in India. Founded in 2013, Whiskin Spirits (P) Ltd. has been growing at a C.A.G.R. (compounded annual growth rate) of over 45%.



 

Founded by a team of IIT, IIM Alumni, the company is professionally run by a team of technocrats. The company founders have over 50 years experience in the Alcobev Industry and have been part of the most successful spirit brands launched in the Indian Alcobev Industry. The founders of the company lay heavy emphasis on corporate governance and strong business ethics. They believe that the foundation of any great business is based on high business integrity and propriety.




Product Portfolio

The company proudly boasts of an outstanding portfolio of premium brands spread across product categories like Whisky, Vodka, Rum and Gin to identify and capture the available market opportunity. Our Flagship Brand viz. Whiskin Craft Whisky – India’s First Craft Whisky is one of the fastest growing Whisky brands, which has successfully managed to create a new segment in the Indian Whisky Industry. Whiskin Craft Whisky is currently available across many states in the Country and even in International Markets like Middle East and South America. The brand has created instant product loyalty and customer liking in all markets where it has been launched. Whiskin Craft Whisky has been growing at a C.A.G.R. of over 70% for the last year years. Our Vodka viz. Canvas Vodka is a Super Premium Luxury Vodka and has been made using exclusively using Organic Potatoes and Wheat from the Picardy region in France. Canvas Vodka is handcrafted and platinum filtered and is a winner brand in our portfolio.



Deepening Sales Footprint

The company has operations in multiple states across North, Central, West and East India, as well as a rapidly growing International Footprint.




1Whiskin's Mission

To a Market leader and to create the best performing, most trusted and respected company in the Indian Alcobev Industry. To be a vibrant company where ideas take wings, people get nurtured and success multiplies.

2Values

The connection we have with our brands, our relationships, our customers, our consumers, our passion to win in the marketplace, our values guide our business forward. Focusing on success through integrity, passion, accountability, freedom, humility and simplicity is a part of our values. Passion towards to our customers and consumers, always guides and directs our actions and endeavors to fulfill that unmet need which ultimately leads to success. Tireless striving and aiming for perfection is our key guiding value.

3 CSR

 

We promote responsible Drinking, Respect for our environment, promote entrepreneurship, and share our culture. We take obligation to market our brands responsibly, to make people informed drinking choices and choosing wisely.

RESPECT:

  • Our Employees
  • Our Consumers
  • Our Shareholders
  • Our Partners
  • Local Communities


Core Team Member

A Team comprising of established professionals in the field of Spirits Business and the core strength is that together they represent Sales , Distribution, Marketing, Finance & Production and above all Excellent relations at the market Level . In addition has the history of launching or being a part of many successful/ running brands in the country .

  • First Generation Entrepreneur with over 35 years of experience in the Spirits Business. A Merit Scholar in Chemical Engineering from IIT Delhi.
  • He has been associated since the launch of various blockbuster brands like Officers Choice Whisky, Haywards 5000 Beer and many more.
  • Running a distribution business with a Volume of over 12 Million cases per annum in India. Sole distributor for SAB Miller, Diageo, Molson Coors, Grover Vinyards etc.
  • A Graduate in Computer Science and Engineering from Indian Institute of Technology, Kharagpur and Directors Merit List Scholar from Indian Institute of Management, Bangalore.
  • Worked as an Associate with Lehman Brothers, and as a consultant with McKinsey & Co., India, looking at a host of industries.
  • Involved with the liquor industry since 2007, having experience of distribution in various states like Delhi, Haryana, UP, Jharkhand, Uttrakhand, Tripura, Punjab, D&NH and Rajasthan etc.